Monday, November 23, 2015

United Church of God: Latest Expensive Media Campaign Is Another Flop



United Church of God still struggles to make its self relevant to the world around them.  After an outrageously expensive billboard campaign that was an epic failure, the UCG has had three different media blasts in news papers.  LCG claims it will be reaching 2.4 million people.
The United Church of God will conduct its third and final test of full-page literature advertisements in the coupon sections of U.S. Sunday newspapers on November 1, 2015.

The first two tests (May 17 and August 9, 2015) provided critical cost and cost-per-response data. We expect this additional test will generate conclusive statistical information on conducting a rollout into numerous other cities in 2016. In this latest effort we will test four (4) new ads featuring the following popular Bible study aids: Does God Exist?, What Happens After Death?, Why Does God Allow Suffering? and Are We Living in the Time of the End?
A total circulation of 2,440,000 literature ads will occur in the following 54 cities/counties on Sunday, November 1:
You would have thought the worlds most educated men would have been paying attention to newspaper trends that indicated that readership of hard copy papers is dropping dramatically.  But no.  Its more fun to waste tithe money on failed projects than it is helping widows, orphans and those disadvantaged in the church or their neighboring communities.

When asked about the results, UCG had this to say:

...the first test gave us reasonable results, but not as good as we desired. The second test was a nice improvement on the first, with CPRs approaching our acceptable range. This third test we pray will build upon that. Then, we can determine the best regions and strategies to use going forward with larger circulation figures.
Their first two attempts never reached their goal.  Obviously the brethren were not praying and fasting as hard as they should have been.  Jesus Christ has had to delay his coming yet again because no one is ready.